Go With Your Own Glow
You heard it here first:
“Tanning as a life priority is over.” “Skin that’s not tanned is gorgeous.”
“A healthy glow does not mean a tan and I think that’s what we have to clear up. A healthy glow is your skin tone glowing. You--looking luminous.”
“Everybody is pretty much changing their opinion of how great a tan is. Now I think women just want to look healthy.”
“Everybody just wants to have fresh skin. Everybody just wants to glow. If you’ve got healthy, fresh skin, enjoy that, and go with your own glow.”
Fashion and beauty industry insiders have spoken. Now it’s time for you to listen. The tanned look is no longer fashionable. The tides have turned. Those in the know are going with their own glow. You should too.
An idea whose time has come. The Foundation learned from a focus group of beauty editors that radiant skin is the new beauty ideal. That is what served as the inspiration for this campaign. Tanning is undesirable – it’s not fashionable or healthy and therefore obsolete as a lifestyle. Natural, glowing healthy skin the look that everyone wants.
| Click the Image | s below to see | PDF of the posters |
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A word of thanks:
The Foundation is very grateful to the beauty editors who contributed to the development of the campaign, which was created by partners+jeary as a gift to the Foundation. The Glow video was produced by beckstein productions, http://www.becksteinproductions.com/
