How Five Minutes Can Save Your Life
Free Skin Cancer Screening Tour Traveling Cross-Country This Summer
The Skin Cancer Foundation’s Road to Healthy Skin Tour presented by AVEENO® and Rite Aid with support from Columbia Sportswear will hit the road in May, offering free full body skin cancer screenings conducted by local board-certified dermatologists. The 38-foot customized RV will stop at participating Rite Aid stores and other locations in order to provide early detection services to thousands of people. Currently, skin cancer is the most common form of cancer in the United States, with more than 1 million cases diagnosed annually across the country.
“Many people don’t know that they should get a yearly skin exam. The goal of this tour is to educate the public about skin cancer and encourage people to schedule regular skin screenings,” said Perry Robins, MD, President of The Skin Cancer Foundation. “Caught in the early stages, skin cancer is almost always curable.”
The Road to Healthy Skin Tour will kick off in New York City in early May and run through the fall. The tour is expected to screen more than 10,000 people and will visit more than 50 cities at 100 different locations across the country. The screenings will take place in one of two private rooms and are quick, easy and potentially life-saving. The tour will provide printed informational materials and sunscreen samples to help protect skin.
Sign Up Today To Receive Our Email Newsletter with updates and more! Dermatologists participating in the Road to Healthy Skin Tour will be screening patients for the following skin conditions:
- Actinic keratosis (AK): It currently affects more than 10 million Americans. AK is the most common type of precancerous skin lesion and, if left untreated, can lead to a cancer known as squamous cell carcinoma.
- Basal Cell Carcinoma (BCC): It is the most common form of skin cancer, affecting more than one million Americans annually.
- Squamous Cell Carcinoma (SCC): It is a form of skin cancer affecting more than 250,000 Americans each year and claiming 2,500 lives. Squamous cell carcinoma can sometimes metastasize (spread) quickly so it is important to detect the cancer in its earliest stages.
- Melanoma is the most serious form of skin cancer and has increased more rapidly than any other form of skin cancer during the past 10 years. With nearly 60,000 cases and 8,000 deaths occurring each year in the United States melanoma has reached epidemic proportions. However, when diagnosed and removed early, melanoma is usually curable.
Presenting Sponsors
Aveeno®
AVEENO®, one of the brands of the Johnson & Johnson Consumer Products Company, is the leader in ACTIVE NATURALS® technology, including Oatmeal, Soy, Shiitake Mushrooms and Feverfew. Recommended by dermatologists and pediatricians for over 60 years, the brand is committed to developing breakthrough product formulations with new and existing natural ingredients that are clinically proven to deliver real skincare benefits. The AVEENO“ line includes skincare products for face, body, baby and sun protection. For more information about the AVEENO“ brand and its product offerings, visit: www.aveeno.com
Rite Aid
Rite Aid Corporation is one of the nation’s leading drugstore chains with more than 5,000 stores in 31 states and the District of Columbia with fiscal 2008 annual sales of more than $24.3 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com
Supporting Sponsor
Columbia
Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and a leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance, functionality and value. The Company manages a portfolio of outdoor brands including Columbia Sportswear, Montrail, Mountain Hardwear, Pacific Trail, and Sorel. To learn more about Columbia, please visit the Company's website at www.columbia.com
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