iVillage Survey Results
1. When do you wear sunscreen with an SPF 15 or higher? Would you say . . . (READ LIST. CHECK ONLY ONE
RESPONSE.)
iVillage
May 2007 Omnitel: Suncare
Posted Questionnaire - TOTAL RESPONDENTS
05/14/2007
1. When do you wear sunscreen with an SPF 15 or higher? Would you say . . . (READ LIST. CHECK ONLY ONE RESPONSE.)
|
Total |
Wear Sunscreen (NET) |
|
|
Everyday |
11% |
59% |
|
Only on weekends |
1% |
|
|
Only when I know I'll be outdoors, in the sun |
39% |
|
|
Only when I know I'll be outdoors, regardless of weather |
2% |
|
|
Only after being in the sun for a few hours |
4% |
|
|
I never wear sunscreen with an SPF of 15 or higher |
1% |
|
|
I never wear sunscreen |
40% |
|
|
Don't know |
1% |
ASK THOSE WHO WEAR SUNCREEN
2. How often do you reapply sun protection when outdoors? Would you say . . . (READ LIST. CHECK ONLY ONE RESPONSE.)
|
Total |
Ever |
|
|
Never |
22% |
|
|
Once every hour |
5% |
74% |
|
Once every 2-3 hours |
28% |
|
|
Once every 4-6 hours |
15% |
|
|
After swimming or sweating |
26% |
|
|
Don't know |
3% |
3. How much do you agree or disagree with the following statements? Would you say you strongly agree, somewhat agree, somewhat disagree, or strongly disagree? How about... (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE FOR EACH.)
|
Total n=1004 |
|||||||
|
Agree strongly+ Agree somewhat |
Agree strongly |
Agree somewhat |
Disagree strongly+ Disagree somewhat |
Disagree somewhat |
Disagree strongly |
Don't |
|
|
I'm not worried about getting skin cancer |
40% |
23% |
17% |
58% |
22% |
37% |
2% |
|
I know that tanning is not good for me but, I look better with a tan |
43% |
22% |
21% |
53% |
17% |
36% |
5% |
|
I look thinner when I have a tan |
21% |
10% |
12% |
69% |
18% |
51% |
10% |
|
I am more attracted to people who are tan than to people who are not |
29% |
13% |
17% |
63% |
18% |
45% |
8% |
|
I get sun burned at least once every year |
42% |
26% |
16% |
57% |
15% |
42% |
1% |
|
I can spend more time in the sun if I wear sunscreen |
55% |
32% |
23% |
40% |
15% |
25% |
5% |
|
Clothing and sunscreen provide the same levels of protection |
36% |
16% |
20% |
55% |
26% |
30% |
9% |
4. How does being out in the sun make you feel? Does it make you feel... (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE FOR EACH.)
|
Total |
|
|
Happy |
76% |
|
Healthy |
68% |
|
Sticky |
52% |
|
Sleepy |
39% |
|
Lazy |
36% |
|
Sexy |
20% |
5. If you were able to choose between either having a nice tan all year around or the ability to lose weight without dieting, which would you choose? (DO NOT READ LIST. CHECK ONLY ONE RESPONSE.)
|
Total |
|
|
Nice tan |
14% |
|
Losing weight |
80% |
|
Don't know |
6% |
6. Have you ever gotten sunburned on a part of your body that you were too embarrassed to tell people about?
|
Total |
|
|
Yes |
8% |
|
No |
92% |
7. Thinking back about your youth, which would make you look more attractive today? How about... (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE.)
|
Total |
|
|
If you spent less time in the sun |
12% |
|
If you spent more time exercising |
81% |
|
Don't know |
7% |
.