iVillage Survey Results

1. When do you wear sunscreen with an SPF 15 or higher? Would you say . . . (READ LIST. CHECK ONLY ONE

RESPONSE.)

iVillage

May 2007 Omnitel: Suncare

Posted Questionnaire - TOTAL RESPONDENTS

05/14/2007

1. When do you wear sunscreen with an SPF 15 or higher? Would you say . . . (READ LIST. CHECK ONLY ONE RESPONSE.)

Total
n=1004

Wear Sunscreen (NET)

Everyday

11%

59%

Only on weekends

1%

Only when I know I'll be outdoors, in the sun

39%

Only when I know I'll be outdoors, regardless of weather

2%

Only after being in the sun for a few hours

4%

I never wear sunscreen with an SPF of 15 or higher

1%

I never wear sunscreen

40%

Don't know

1%

ASK THOSE WHO WEAR SUNCREEN

2. How often do you reapply sun protection when outdoors? Would you say . . . (READ LIST. CHECK ONLY ONE RESPONSE.)

Total
n=619

Ever
(NET)

Never

22%

Once every hour

5%

74%

Once every 2-3 hours

28%

Once every 4-6 hours

15%

After swimming or sweating

26%

Don't know

3%

3. How much do you agree or disagree with the following statements? Would you say you strongly agree, somewhat agree, somewhat disagree, or strongly disagree? How about... (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE FOR EACH.)

Total

n=1004

Agree strongly+ Agree somewhat

Agree strongly

Agree somewhat

Disagree strongly+ Disagree somewhat

Disagree somewhat

Disagree strongly

Don't
Know

I'm not worried about getting skin cancer

40%

23%

17%

58%

22%

37%

2%

I know that tanning is not good for me but, I look better with a tan

43%

22%

21%

53%

17%

36%

5%

I look thinner when I have a tan

21%

10%

12%

69%

18%

51%

10%

I am more attracted to people who are tan than to people who are not

29%

13%

17%

63%

18%

45%

8%

I get sun burned at least once every year

42%

26%

16%

57%

15%

42%

1%

I can spend more time in the sun if I wear sunscreen

55%

32%

23%

40%

15%

25%

5%

Clothing and sunscreen provide the same levels of protection

36%

16%

20%

55%

26%

30%

9%

4. How does being out in the sun make you feel? Does it make you feel... (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE FOR EACH.)

Total
n=1004

Happy

76%

Healthy

68%

Sticky

52%

Sleepy

39%

Lazy

36%

Sexy

20%

5. If you were able to choose between either having a nice tan all year around or the ability to lose weight without dieting, which would you choose? (DO NOT READ LIST. CHECK ONLY ONE RESPONSE.)

Total
n=1004

Nice tan

14%

Losing weight

80%

Don't know

6%

6. Have you ever gotten sunburned on a part of your body that you were too embarrassed to tell people about?

Total
n=1004

Yes

8%

No

92%

7. Thinking back about your youth, which would make you look more attractive today? How about... (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE.)

Total
n=1004

If you spent less time in the sun

12%

If you spent more time exercising

81%

Don't know

7%

.