Road to Healthy Skin Tour 2009 Press Release

Free Skin Cancer Screening Tour & Traveling Resource Center
Provides Early Detection Services

New York, NY (April 1, 2009) - The Skin Cancer Foundation's Road to Healthy Skin Tour presented by AVEENO and Rite Aid -- which provides free full body skin cancer screenings and the latest skin cancer information -- will hit the road again this April. The tour will resume its course across the country making 80 stops at a variety of locations. Although skin cancer is the most common form of cancer in the United States, it is also one of the most preventable and, when detected early, treatable forms of cancer. Yet, more than 10,000 people in the US die from skin cancer every year.

"This is one of the Foundation's most important programs," said Perry Robins, MD, President of The Skin Cancer Foundation. "Last year we were able to screen thousands of people and we hope to reach even more this year. People should not be dying from skin cancer."

Additional sponsorship support for the tour is provided by DUSA Pharmaceuticals, Inc., Columbia Sportswear, and Solar Gard Window Film. The official media partner is Fitness magazine.

At each stop, people visit the 38-foot customized RV to receive a quick, easy and potentially life-saving full body skin cancer screening by local board-certified dermatologists in one of two private rooms. Educational materials that explain how to perform monthly skin checks at home and the proper ways to protect the skin from the sun on a daily basis will be provided. In addition, sunscreen samples, coupons and other useful information will be distributed.

In 2008, the Road to Healthy Skin Tour traveled 17,650 miles making 81 stops. It attracted almost 7,000 visitors and screened more than 3,000. More than 3,200 suspicious markings were detected and 39 suspected cases of melanoma.

For the tour schedule and other interactive features, please click The Road to Health Skin Tour 2009.

The Skin Cancer Foundation
The first organization in the U.S committed to educating the public and medical professionals about sun safety, The Skin Cancer Foundation is still the only global organization solely devoted to the prevention, detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research.

Presenting Sponsors

AVEENO, a division of the Johnson & Johnson Consumer Products Company, is the leader in ACTIVE NATURAL, technology, including Oatmeal, Soy, Shiitake Mushrooms and Feverfew. Recommended by dermatologists and pediatricians for over 60 years, the brand is committed to developing breakthrough product formulations with new and existing natural ingredients that are clinically proven to deliver real skincare benefits. The AVEENO line includes skincare products for face, body, baby and sun protection.

All AVEENO CONTINUOUS PROTECTIONTM sunblock lotions and sprays contain the patented Active Photobarrier ComplexTM, specifically engineered to deliver very high, very broad and photostable UVA/UVB protection over time with proper use. In addition to featuring the breakthrough sun protection technology complex, AVEENO adult sunblocks contain natural soy and vitamins A, C and E to help shield skin from environmental damage and even skin tone and texture, and AVEENO Baby CONTINUOUS PROTECTIONTM with SPF 55 contains natural colloidal oatmeal to help prevent moisture loss and soothe skin.

For more information about the AVEENO brand and its product offerings, visit:

Rite Aid
Rite Aid Corporation is one of the nation's leading drugstore chains with 4,900 stores in 31 states and the District of Columbia with fiscal 2008 annual sales of more than $24.3 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at

Supporting Sponsors

Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and a leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance, functionality and value. The Company manages a portfolio of outdoor brands including Columbia Sportswear, Montrail, Mountain Hardwear, Pacific Trail, and Sorel. To learn more about Columbia, please visit the Company's website at

DUSA Pharmaceuticals, Inc.
DUSA Pharmaceuticals, Inc. is an integrated dermatology pharmaceutical company focused primarily on the development and marketing of its Levulan photodynamic therapy (PDT) technology platform, and complementary dermatology products. Levulan PDT is currently approved for the treatment of Grade 1 or 2 actinic keratoses of the face or scalp. DUSA is also researching additional indications for Levulan PDT, including oral leukoplakia in collaboration with the National Institutes of Health (NIH) and the prevention of AK's and SCC's in immunosuppressed solid organ transplant recipients. DUSA is based in Wilmington, Massachusetts. Please visit the company's Web site at for more information.

Fitness Magazine
Launched in 1992, Fitness magazine is a leading source for all the latest news on health, nutrition and exercise. The magazine and its partner website,, are devoted delivering strategies and tools that help women make little changes to achieve big success. With a you-can-do-it attitude, our workouts, health and beauty advice, diet plans and success stories motivate readers to get strong in mind, body and spirit. The magazine empowers women to embrace fitness as a lifestyle - not an age or dress size - and to change the conversation from "skinny" to "healthy." Fitness is published 10 times a year by Meredith Corporation [NYSE: MDP], with a rate base of 1.5 million and an audience of 6.4 million readers. For more information, please visit

Solar Gard
For solar protection you can take on the road and rely on at home, trust Solar Gard window film. Solar Gard blocks more than 99% UVA and UVB rays from entering your car, home or office. What's more, it is the leading environmentally-responsible window film, verified through stringent third-party organizations and environmental audits. For a minimum sun protection factor of 285, consider professionally-installed Solar Gard window film and protect your skin, your automobile and your home from the damaging effects of the sun. For more information, please visit