Educates Public About Importance of Prevention
New York, NY (March 1, 2010) - The Skin Cancer Foundation's Road to Healthy Skin Tour presented by AVEENO and Rite Aid, which provides free full-body skin cancer screenings and the latest skin cancer information, will hit the road again this April. For the third year in a row, the Tour will travel across the country, making an estimated 80 stops at a variety of locations.
"This is one of the Foundation's most successful programs," said Perry Robins, MD, President of The Skin Cancer Foundation. "We are delighted to provide this important free service. We hope to reach even more people this year and continue to educate the public on the importance of prevention."
Additional support for the tour is provided by DUSA Pharmaceuticals, Inc., Columbia Sportswear, and Solar Gard window film. The official media partner is Fitness magazine.
At each stop, people will visit the 38-foot customized RV to receive a quick, easy and potentially life-saving full-body skin cancer screening by local dermatologists who have donated their services to help the Foundation. Educational materials that explain how to perform monthly skin checks at home and the proper ways to protect the skin from the sun on a daily basis will be provided. In addition, sunscreen samples, coupons and other useful information will be distributed.
In 2008 and 2009, the Road to Healthy Skin Tour traveled 41,335 miles, making 165 stops. It attracted 34,000 visitors and screened more than 6,500 people. More than 2,000 potential skin cancers and precancers were found, including 116 suspected cases of melanoma, the deadliest form of skin cancer.
Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon. One in five Americans will develop skin cancer in the course of a lifetime. The incidence of skin cancer can be dramatically reduced through education, behavior modification, and early detection. For the Tour schedule and other interactive features, visit www.SkinCancer.org/tour.
The Skin Cancer Foundation
The Skin Cancer Foundation is the only global organization solely devoted to the prevention, detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. For more information, visit www.SkinCancer.org.
About the AVEENO-Brand:
The AVEENO Brand is one of the brands of Johnson & Johnson Consumer Products Company, a division of Johnson & Johnson Consumer Companies, Inc. AVEENO Brand, a leader in ACTIVE NATURALS technologies, uses the best of nature to deliver scientifically proven, effective beauty care products. Recommended by dermatologists and pediatricians for over 60 years, the Brand is committed to developing breakthrough product formulations with new and existing natural ingredients, many which deliver clinically proven results and is the skincare brand most trusted by dermatologists for its use of natural ingredients. The AVEENO Line includes beauty care products for face, body, baby, hair and sun protection. For more information about the AVEENO Brand and its product offerings, visit: www.Aveeno.com.
Rite Aid is one of the nation's leading drugstore chains with nearly 4,800 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion. Information about Rite Aid, including corporate background and press releases, is available through Rite Aid's Web site at www.riteaid.com.
About Columbia Sportswear Company
Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel, footwear, accessories and equipment. Founded in 1938 in Portland, Oregon, Columbia products are sold in more than 100 countries and have earned an international reputation for innovation, quality and performance. Columbia products feature innovative technologies and designs that protect outdoor enthusiasts from the elements, increase comfort, and make outdoor activities more enjoyable. In addition to the Columbia brand, Columbia Sportswear Company also owns outdoor brands Mountain Hardwear, Sorel, Montrail, and Pacific Trail. To learn more, please visit the company's websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com, and www.montrail.com.
About DUSA Pharmaceuticals
DUSA Pharmaceuticals, Inc. is an integrated dermatology pharmaceutical company focused primarily on the development and marketing of its Levulan photodynamic therapy (PDT) technology platform, and other dermatology products. Levulan PDT is currently approved for the treatment of Grade 1 and 2 actinic keratoses (AKs) of the face and scalp. DUSA also markets other dermatology products, including ClindaReach. DUSA is based in Wilmington, Mass. Please visit our website at www.dusapharma.com.
About Solar Gard window film
For complete solar protection in the car, at home or in the office, Solar Gard window film brings peace of mind with SPF 285+ protection. Recommended by the Skin Cancer Foundation, Solar Gard blocks more than 99% UV-A and UV-B rays. Solar Gard window film is ideal for consumers who are committed to protecting their skin as well as for those who cannot tolerate any sun at all. Solar Gard is made in the US by Bekaert Specialty Films, a global leader in the manufacture of solutions for energy saving, safety, UV protection, and a certified Climate Action Leader. For more information, visit www.solargard.com.
Official Media Partner
Launched in 1992, Fitness magazine is a leading source for all the latest news on health, nutrition and exercise. The magazine and its partner website, fitnessmagazine.com, are devoted to delivering strategies and tools that help women make little changes to achieve big success. With a you-can-do-it attitude, the workouts, health and beauty advice, diet plans and success stories motivate readers to get strong in mind, body and spirit. The magazine empowers women to embrace fitness as a lifestyle - not an age or dress size - and to change the conversation from "skinny" to "healthy." Fitness is published 10 times a year by Meredith Corporation [NYSE: MDP], with a rate base of 1.5 million and an audience of 6.2 million readers. For more information, please visit www.fitnessmagazine.com.