More than 13,000 people screened since Tour began in 2008
New York, NY (October 20, 2011) – The Skin Cancer Foundation’s fourth annual Road to Healthy Skin Tour, presented by AVEENO® and Rite Aid, has wrapped-up after 27 weeks on the road. The Tour travels the country, offering free full-body skin cancer screenings and providing the latest skin cancer information to the public.
The Tour fulfills a need in many communities – people regularly begin lining up before the RV arrives and Tour staff members report that participants often tell of traveling for hours or missing work to take advantage of the screenings.
By the Numbers
More than 13,000 people have received free skin cancer screenings in the 4 years the Tour has been on the road. In 2011, with the help of 139 volunteer dermatologists, approximately 3,097 people were screened for skin cancer. More than 1,500 suspected precancers and cancers were detected, including 40 suspected melanomas, the deadliest form of skin cancer.
This year the Tour made 81 stops across the country. Equipped with 2 private exam rooms, the 38-foot customized RV traveled 18,566 miles, making stops in 25 states.
A Tour Testimonial
Stephen Lucas, 69, received a free skin cancer screening through the Tour, and called the Foundation to say thank you. Said Lucas, “I was treated for skin cancer years ago, so when I saw the RV that day I thought it would be a good idea to get checked again. The doctor noticed a spot on my right arm and said she thought it might be a melanoma. When I went back to my regular dermatologist, I insisted he take it out.”
The volunteer dermatologist’s suspicions were confirmed; it was a melanoma. “As far as I’m concerned, The Road to Healthy Skin Tour saved my life,” said Lucas.
“Stories like Mr. Lucas’ remind us why the Tour is such an important public service, and how vital early detection is when treating skin cancer,” said Perry Robins, MD, President of The Skin Cancer Foundation. “The survival rate for patients whose melanoma is detected early, before the tumor has penetrated the skin, is about 99 percent, whereas the survival rate falls to 15 percent for those with advanced disease.”
Additional support for The Skin Cancer Foundation’s 2011 Road to Healthy Skin Tour, presented by AVEENO® and Rite Aid was provided by DUSA Pharmaceuticals, Inc. ®, Columbia Sportswear, and Solar Gard® window film. The official media partner was Fitness magazine. For more information about the Tour and other interactive features, visit .
About The Skin Cancer Foundation
The Skin Cancer Foundation is the only global organization solely devoted to the prevention, early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. For more information, visit www.SkinCancer.org/tour.
The AVEENO® Brand is one of the brands of Johnson & Johnson Consumer Products Company, a division of Johnson & Johnson Consumer Companies, Inc. AVEENO® Brand, a leader in ACTIVE NATURALS® technologies, uses the best of nature to deliver scientifically proven, effective beauty care products. Recommended by dermatologists and pediatricians for more than 60 years, the Brand is committed to developing breakthrough product formulations with new and existing natural ingredients, many which deliver clinically proven results. The AVEENO® Brand is the skincare brand most trusted by dermatologists for its use of natural ingredients. The AVEENO® Line includes beauty care products for face, body, baby, hair and sun protection. For more information about the AVEENO® Brand and its product offerings, visit: www.aveeno.com.
Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with approximately 4,700 stores in 31 states and the District of Columbia and fiscal 2011 annual revenues of $25.2 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at http://www.riteaid.com.
DUSA Pharmaceuticals, Inc.®
DUSA Pharmaceuticals, Inc. is an integrated dermatology pharmaceutical company focused primarily on the development and marketing of its Levulan® PDT technology platform, and other dermatology products. Levulan® Kerastick® (aminolevulinic acid HCl) for Topical Solution, 20% plus DUSA’s BLU-U® blue light photodynamic therapy illuminator is currently approved for the treatment of minimally to moderately thick actinic keratoses (AKs) of the face or scalp. DUSA also markets other dermatology products, including ClindaReach® (Clindamycin Phosphate Topical Solution 1%, USP) Pledgets. DUSA is based in Wilmington, Mass. Please visit our website at www.dusapharma.com.
Columbia Sportswear Company
Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel, footwear, accessories and equipment. Founded in 1938 in Portland, Oregon, Columbia products are sold in more than 100 countries and have earned an international reputation for innovation, quality and performance. Columbia products feature innovative technologies and designs that protect outdoor enthusiasts from the elements, increase comfort, and make outdoor activities more enjoyable. In addition to the Columbia brand, Columbia Sportswear Company also owns outdoor brands Mountain Hardwear®, Sorel®, Montrail®, and Pacific Trail®. To learn more, please visit the company's websites at www.columbia.com , www.mountainhardwear.com, www.sorel.com, and www.montrail.com.
Solar Gard positively impacts lives with products that protect, save and renew. Headquartered in San Diego, California, Solar Gard makes industry leading architectural and automotive window films, photovoltaics and custom coatings. A division of Saint-Gobain Performance Plastics, a subsidiary of Saint-Gobain, the world leader in the habitat and construction markets, Solar Gard’s architectural solar control window films are proven carbon negative and reduce global greenhouse gas emissions. Solar Gard products are sold in more than 90 countries under the Solar Gard®, Panorama®, Quantum® and Solar Gard Armorcoat® brands. For more information, visit www.solargard.com.
Official Media Partner
Launched in 1992, FITNESS magazine is a leading source for all the latest news on health, nutrition and exercise. The magazine and its partner website, fitnessmagazine.com, are devoted to delivering strategies and tools that help women make little changes to achieve big success. With a you-can-do-it attitude, our workouts, health and beauty advice, diet plans and success stories motivate readers to get strong in mind, body, and spirit. The magazine empowers women to embrace fitness as a lifestyle—not an age or dress size—and to change the conversation from "skinny" to "healthy." FITNESS is published 10 times a year by Meredith Corporation [NYSE: MDP], with a rate base of 1.5 million and an audience of 7.6 million readers. For more information, please visit www.fitnessmagazine.com.