The Skin Cancer Foundation Appoints Bill Ridenour as Senior Director of Partnership Development

New Staff Members Also Added in the Marketing Communications Department

 New York, NY (December 30, 2016) – The Skin Cancer Foundation recently announced the appointment of Bill Ridenour to the role of senior director of partnership development. Ridenour’s career has spanned over 30 years in the advertising industry and this new position marks a switch to the nonprofit sector. Prior to his appointment, Ridenour served as vice president and publisher for the Connecticut-based Serendipity magazine, where he oversaw both print and digital advertising sales. He also spent over 20 years in various sales and management positions at Time Inc., working with titles including Money, Time, Sports Illustrated and Fortune.

“Bill’s experience will bring a tremendous amount of value to our team,” said Dan Latore, executive director of The Skin Cancer Foundation. “His track record of developing meaningful and effective partnerships will serve him well as he connects the Foundation with brands that want to align with our mission.”

 In his new role, Ridenour is responsible for cultivating the Foundation’s corporate partnerships by building upon existing relationships and developing new ones. He plans to widen the Foundation’s corporate network to include automobile manufacturers, financial services companies and telecommunications organizations.

“I’m thrilled to join such a prestigious organization that plays an integral role in improving public health,” Ridenour said. “I’m confident that brands will see the value of connecting to a cause that undoubtedly affects many of their employees and customers, given the high prevalence of skin cancer.”

Skin cancer is the world’s most common cancer and it is estimated that one in five Americans will develop the disease in the course of a lifetime. The Skin Cancer Foundation is dedicated to educating the public and medical professionals about skin cancer prevention, the importance of early detection and the need for prompt, effective treatment.

Ridenour was one of several new hires at the Foundation in 2016. Mae Fang was hired as a web developer and the Marketing Communications department was expanded with the hiring of Victoria Stovall as digital content manager and Ali Venosa as communications coordinator. Stovall joins the Foundation from Bloomberg, LP, where she served as a Content Marketing and Community Manager. Venosa previously worked as a neuroscience reporter for the online health news outlet Medical Daily. Stovall and Venosa’s positions support the organization’s media relations, digital marketing, advocacy and education efforts.

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Note to Editors: High res headshots available upon request.

Becky Kamowitz ( 212-725-5177
Ali Venosa ( 646-583-7979

About The Skin Cancer Foundation
The Skin Cancer Foundation is the only global organization solely devoted to the prevention, early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. Since its inception in 1979, the Foundation has recommended following a complete sun protection regimen that includes seeking shade and covering up with clothing, including a wide-brimmed hat and UV-blocking sunglasses, in addition to daily sunscreen use. For more information, visit