San Francisco, CA (January 15, 2014) – Sephora USA announced today that it has donated $690,000 to The Skin Cancer Foundation, a result of the sale of its 2013 edition of the Sun Safety Kit, for which $20 of the $30 purchase price was donated.
Now in its seventh year, the Sun Safety Kit is Sephora’s exclusive collection of SPF must-haves and sunless tanning favorites from top beauty brands. To date, Sephora has raised $3.1M for The Skin Cancer Foundation to support a variety of initiatives, including youth education program Sun Smart U, the Foundation’s Go With Your Own Glow™ PSA campaign and award-winning publications for the medical community including The Melanoma Letter.
“We are thrilled to make this donation – our largest ever – to The Skin Cancer Foundation in support of their efforts to protect, detect and treat skin cancer,” said Julie Bornstein, EVP, Chief Marketing and Digital Officer at Sephora. “The Sun Safety Kit is one of our most popular offerings each year due to the enthusiastic participation of our brand partners, and we are pleased to help bring awareness to this important cause.”
“Sephora has been a tremendous ally, and we appreciate all of their efforts to support our mission,” said Perry Robins, MD, President, The Skin Cancer Foundation. “We look forward to working together for many years to come.”
The 2013 kit included essentials from top beauty brands, including Bare Minerals, Boscia, Clarins, Dr. Brandt, Dr. Dennis Gross Skincare™, Josie Maran, Lancôme, L’Occitane, Miracle Skin Transformer, Ole Henriksen, Origins, Peter Thomas Roth, Sephora Collection, Shiseido, Smashbox, St. Tropez, Tarte, and Too Faced.
While skin cancer is the most common type of cancer found in the United States, it is also one of the most preventable. Help others become aware of this growing presence of skin cancer while defending yourself against the sun’s harmful rays.
About The Skin Cancer Foundation
The Skin Cancer Foundation is the only global organization solely devoted to the prevention, early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. Since its inception in 1979, the Foundation has recommended following a complete sun protection regimen that includes seeking shade and covering up with clothing, including a wide-brimmed hat and UV-blocking sunglasses, in addition to daily sunscreen use. For more information, visit SkinCancer.org.
Bold, Boundless, addictive – SEPHORA. A revolutionary beauty retailer, Sephora has been changing the face of prestige cosmetics since its industry-shaking debut in 1970s Paris. Sephora was acquired by leading luxury group LVMH Moët Hennessy Louis Vuitton in 1997 and launched its innovative concept stateside in 1998, where its dynamic, open-sell atmosphere evolved by merging the freedom of experimentation and product discovery with the expertise of personal consultants. Today, stores are home to a curated assortment of 200 world-class brands – including classics, cult favorites, emerging collections and Sephora’s own private label, SEPHORA COLLECTION – and feature more than 14,000 unique products across makeup, skincare, perfume, haircare, body, professional tools, and more. Powered by Sephora University, Sephora is the beauty education hub, offering customized consultations at the Beauty Studio, a variety of complimentary classes and one-on-one service from Personal Beauty Advisors, along with exclusive retail technology including SKINCARE IQ, COLOR IQ and Scentsa, resulting in the most expansive educational services in beauty retail. With over 1,780 locations in 29 countries – including 330 in North America and 380 Sephora inside jcpenney locations – Sephora is an international force in beauty. Adding to its global retail network, Sephora’s award-winning website, Sephora.com, and its every-growing presence on Twitter, Facebook and Pinterest, make it the world’s premier digital beauty destination. Sephora’s vibrant, interactive online community, Beauty Talk, amplifies the in-store experience by offering clients exclusive access to personalized beauty advice from Sephora’s PRO Artistry Team and provides a platform for open dialogue with beauty aficionados from around the world. For the latest in beauty, please visit Sephora.com