7th Annual Tour, Presented by Rite Aid, Set to Make
53 Stops in 17 States between May and August
Complete Tour Schedule Available at SkinCancer.org/Tour
May 20, 2014 (New York, NY) – The Skin Cancer Foundation’s Road to Healthy Skin Tour, presented by Rite Aid, one of the nation’s leading drugstore chains, will launch its annual cross-country journey this month, bringing free skin cancer screenings to communities in 17 states and the District of Columbia. Now in its seventh year, the Road to Healthy Skin Tour works with local volunteer dermatologists who provide quick, easy and potentially life-saving full-body skin cancer screenings. This year’s Tour begins on May 27 in New York City and ends on August 30 in San Diego, Calif., making more than 50 stops along the way at Rite Aid stores. In addition to providing screenings the Tour raises skin cancer awareness and educates the public about the importance of prevention and early detection.
“Skin cancer is almost always treatable when detected early,” said Skin Cancer Foundation President Perry Robins, MD. “That’s why The Skin Cancer Foundation recommends that everyone visit a dermatologist every year for a professional skin exam, in addition to practicing monthly self-exams and paying close attention to any new or changing lesions. Doing so could save your life.”
More than 18,000 people have received free screenings since the Tour began in 2008. To date, more than 7,000 suspected cancers and precancers have been detected, including more than 300 suspected melanomas.
"Skin cancer is the most common form of cancer in the United States, with more than two million people diagnosed each year," said Rite Aid Executive Vice President of Pharmacy Robert Thompson, RPh. " Rite Aid has been a part of the Road to Healthy Skin Tour since its inception and we are proud to support the Foundation in its mission to help raise skin cancer awareness as well as provide potentially life-saving full-body skin cancer screenings to the communities we serve.”
In addition to emphasizing the importance of early detection, The Skin Cancer Foundation recommends everyone adopt a complete sun-protection regimen that includes seeking shade, covering up with clothing (including wide-brimmed hats and UV-blocking sunglasses) and wearing broad spectrum sunscreen every day.
How the Screenings Work:
The screenings take place in the Tour’s customized 38-foot RV, equipped with two private exam rooms. Exams take approximately ten minutes, and participants are advised to arrive early, as screenings are provided on a first-come, first served basis. The participant is given a brief form to fill out and then shown to an exam room. After the participant changes into a gown, the dermatologist examines the patient’s skin from head-to-toe. The doctor will note the findings on the form and make recommendations for next steps, including getting a biopsy if necessary. Tour participants will receive educational materials that explain how to perform monthly skin checks at home and the proper ways to protect the skin from the sun on a daily basis, along with sunscreen samples and other giveaways. For the complete Tour schedule, visit SkinCancer.org/Tour .
The Skin Cancer Foundation’s Road to Healthy Skin Tour, presented by Rite Aid, receives additional support from Energizer Personal Care – the makers of Banana Boat® and Hawaiian Tropic® brand sunscreens – and BASF Corporation – a leading supplier of UV filters and cosmetic ingredients.
Editor’s Note: Interior and exterior images of the RV are available upon request in addition to crowd shots.
Carla Barry-Austin (212-725-5641; firstname.lastname@example.org)
Emily Prager (212-725-5176; email@example.com)
The Skin Cancer Foundation
The Skin Cancer Foundation is the only global organization solely devoted to the prevention, early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. Since its inception in 1979, the Foundation has recommended following a complete sun protection regimen that includes seeking shade and covering up with clothing, including a wide-brimmed hat and UV-blocking sunglasses, in addition to daily sunscreen use. For more information, visit SkinCancer.org.
Rite Aid Corporation is one of the nation's leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2014 annual revenues of $25.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.
About Energizer Personal Care
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex®, Playtex Sport®, Playtex Gentle Glide®, Skintimate® and Schick® brands. Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.
About Banana Boat® Brand
The Banana Boat® brand offers a wide range of product options that provide today's busy family with reliable sun protection without worry, so the fun can go on. The advanced technology in Banana Boat® sunscreen products provides effective broad spectrum UVA and UVB protection. Banana Boat® sunscreens with SPFs 15 or higher have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades.
About Hawaiian Tropic® Brand
Founded in 1969, the Hawaiian Tropic® brand is one of the most iconic and best-known sun care brands in the U.S. With a wide range of products including sunscreens, sunless tanning, after sun, sport and lip, Hawaiian Tropic® sunscreens deliver “indulgent sun protection.” All Hawaiian Tropic® sunscreens with SPFs of 15 and higher meet the Food & Drug Administration’s requirements for broad spectrum UVA and UVB protection. Hawaiian Tropic® sunscreens with SPFs 15 or higher have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades.
About BASF Care Chemicals
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. BASF’s Care Chemicals division offers a broad portfolio of products for hygiene, personal care, home care, industrial & institutional cleaning as well as technical applications. Care Chemicals is the leading supplier to the cosmetics industry as well as to the detergents and cleaners industry. The high quality product portfolio of the division mainly comprises surfactants and emulsifiers, polymers, emollients, chelating agents, actives, pigments and UV filters. Care Chemicals operates production and development sites as well as sales offices in all regions. BASF Care Chemicals Division received the 2010 The Skin Cancer Foundation Skin Sense Award for innovation in sun protection.