They're Here! The New Wave of Beauty Products With SPFs Built In

Gone are the days when sunscreen was seen as a seasonal item, used mainly during sandals and shorts season. Now many consumers are embracing sun protection on a daily basis with a new class of skin care and cosmetic products that contain sunscreen. At The Skin Cancer Foundation, which has continually advised the public about the need for year-round sun protection, we applaud this substantial, beneficial shift in daily skin care habits.

Left to right: Jergens Natural Glow & Protect Daily Moisturizer SPF 20 What: A body moisturizer and self –tanner. Olay Complete All Day moisturizer with Broad Spectrum SPF 15 What: Provides all-day moisture, with sun protection and antioxidants. Physicians Formula Super CC+ Color Correction +Care SPF 30 What: Color-correcting pigments to even out skin tone and anti-aging brightners. OleHenriksen Protect the Truth SPF 50 What: A sunscreen light enough to wear under make-up with marine enzymes, micro algae to firm skin and boost collagen production and Vitamins A & E.

Increasingly aware of the danger presented by the sun’s ultraviolet (UV) rays, consumers are taking advantage of new products that can multitask—acting as a sunscreen, moisturizer, anti-aging serum, color corrector, and oil absorber all at once. “Women are after these multitasking products because they save time and money,” said Jeannine Morris, a beauty/wellness expert at JeannineMorris.com. “It gets them out the door faster, and they like the finish better.” Also, she adds, it can be aesthetically superior to using sunscreen underneath cosmetics. “Sometimes sunscreens are not the best base for makeup and can be chalky.” Morris uses a high-SPF daily moisturizer in the morning and a body lotion that also contains sunscreen. A recent Mintel market research survey found that 49% of people regularly used a personal care product/make-up containing sunscreen, while 40% regularly used a stand-alone sunscreen.1 “Consumers likely rely on separate sun protection when they are planning on being in the sun for an extended period of time, but may feel personal care items with SPF provide enough protection from daily UV exposure,” said the 2014 Mintel report.

sunscreen with light moisture and tint combined with antioxidants and DNA repair enzymes that fight free radicals. Bare Minerals Complexion Tinted Hydrating Gel Cream with Broad Spectrum SPF 30 What: Lightweight to medium coverage with marine botanicals, mineral electrolytes and antioxidants. Tarte Guard 30 What: A lightweight, mineral and broad spectrum SPF 30 sunscreen, infused with marcuja, red algae, soybean, apple and honeysuckle extracts to nourish, tone and moisturize skin. Shiseido Radiant Lifting Foundation Broad Spectrum SPF 17 Sunscreen What: An anti-aging foundation with moisture and reflecting powder that provides a luminous sheen to skin

Among this new wave of products are BB (beauty balm), CC (color correcting) and DD (“Dynamic Do-All”) creams that are jack-of-all trade makeup products. They work as a foundation or tinted moisturizer with added skin care: sun protection, color correction, antioxidants, antiaging benefits and more.

The BB cream trend started in Korea, where women prize flawless skin and go to great lengths to avoid sun damage. “BB creams have really exploded,” said Amber Katz, who founded the beauty blog rouge18.com. The growing popularity of these products in the US shows that women are becoming savvier about protecting their skin. “I think people are much more aware of sun damage and skin cancer and are committed to wearing sunscreen daily.” Other products that contain sunscreen include face powders,under-eye creams and lipsticks. Make-up setting sprays are a new product that might help people become better about reapplying SPF throughout the day. These SPF-containing sprays refresh the skin without messing up makeup.

While beauty experts and dermatologists are fully on board with the moisturizer-plus-sunscreen trend, many are cautious about relying on makeup with sunscreen as the sole form of sun protection. It is still the case that dedicated, stand-alone sunscreens often provide the most concentrated sun protection.

“Most people don’t use enough of the [combined] products to achieve a sufficient SPF. With CC creams you’re just using a dab, and not necessarily applying it all over your face,” said dermatologist Elizabeth K. Hale, MD, Co-Director of Complete Skin MD in New York City and Clinical Associate Professor of Dermatology at New York University. “Overall I’m optimistic that so many skin care and beauty companies are recognizing the importance of daily sun protection. But people have to be careful they’re using enough product for effective protection,” added Dr. Hale, a Vice President of The Skin Cancer Foundation.

It is also important to remember that sunscreen is just one vital form of sun protection, which should be used as part of a complete sun protection program along with shade and sun-protective clothing, including wide-brimmed hats and UV-protective sunglasses.

  1. Romanowski S. Sun Protection and Sunless Tanners–US–November 2014. Mintel Reports. Viewed May 18, 2015. Retrieved from http://reports.mintel.com/display/679811/

Published on September 11, 2015