Make Sure Mom Is Sun-Safe This Mother's Day

New York, NY (May 3, 2011) - This Mother's Day, give Mom the gift of sun protection. With skin cancer rates at an all-time high, a comprehensive sun protection program is an important part of living a healthy lifestyle. More than 3.5 million skin cancers are diagnosed in the US annually, and the vast majority of them are associated with solar ultraviolet radiation (UVR). Every year in the US, 29,000 new cases of melanoma are diagnosed in women. The deadliest form of skin cancer, melanoma kills an estimated 3,000 women in the US annually.

"However, the incidence of skin cancer, the world's most common cancer, can be dramatically reduced through education, behavior modification, and early detection," said Perry Robins, President, The Skin Cancer Foundation. "There are a variety of ways to incorporate sun protection into a healthy lifestyle."

Sun protection is now easier than ever, and the following sun safety essentials make great gifts and will help Mom stay safe in the sun this summer, and all year long.

Sun-Protective Clothes

Clothing is the single most effective form of sun protection. Whether she is an outdoor exercise enthusiast or a member of the garden party set, there are sun protection clothing options to suit her needs. While all clothes offer some sun protection, dark or bright colors absorb more UV radiation than paler shades, and denser fabrics, like denim or canvas, are more protective than sheer or loosely woven cloth. Today, many manufacturers offer special UV radiation-absorbing clothes, from swimsuits and shirts to hats and pants. Such clothes may have a UPF (Ultraviolet Protection Factor) label. A shirt with a UPF of 50, for example, will allow just 1/50th of the sun's UV radiation to penetrate the cloth. To be eligible for The Skin Cancer Foundation's Seal of Recommendation, our stamp of safety and efficacy, clothing must have a UPF of 30 or higher and retain its sun-protective qualities after numerous washings and exposure to sunlight.


Hats provide significant sun protection for the head and neck. Keep Mom sun safe and fashionable with a broad-brimmed hat, one with at least a three-inch brim to protect the face, ears, and neck. Examples of wide-brimmed hats include the bucket, cowboy and outback.


Give Mom the gift of great shades. Wraparound sunglasses that block 99-100 percent of the sun's UV rays effectively shield both eyes and the surrounding skin, helping prevent serious conditions such as cataracts and melanomas of the eye and eyelid.


Everyone should wear a broad spectrum (UVA/UVB) sunscreen with a Sun Protection Factor (SPF) of 15 or higher every day. For extended outdoor activity, use a water-resistant, broad-spectrum (UVA/UVB) sunscreen with an SPF of 30 or higher. Sunscreens have become more aesthetically pleasing and easier to apply than ever before, and consumers now have a choice among lotions, creams, gels, sprays, powders and sticks. There are no excuses!

About The Skin Cancer Foundation

The Skin Cancer Foundation is the only global organization solely devoted to the prevention, early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. For more information, visit