Go With Your Own Glow


The Go With Your Own Glow campaign was developed to encourage women to love — and protect — their skin, whatever its natural hue.  The campaign focuses on fashion and beauty trends to show that tanning is not fashionable or flattering and is obsolete as a lifestyle

Natural, glowing, healthy skin is the look that makes everyone look their best. When you tan, indoors or out, you increase signs of aging as well as your risk of developing skin cancer. Once people stop associating tanned skin with beauty, we will really make headway against skin cancer.

Read on for a glimpse into The Foundation’s Glow campaign, and for practical tips on taking care of your skin and going with your own “Glow.”

Go with your own glow

Have You Seen the Glow Ads?


Our Go With Your Own Glow ads have been featured in major publications including O, The Oprah Magazine, Shape, New York Magazine, Redbook and Harper’s Bazaar. View all of the ads.

Go with your own glow Go with your own glow

The Truth About Tanning


Our Go With Your Own Glow ads have helped us change attitudes about tanning as well as behavior. Tanning as a life priority is over. Get the truth about tanning.

Go with your own glow

Glowing in Times Square


Our Go with Your Own Glow video ads played in New York’s Times Square.  View the Glow video ads.

Sun Safe Beauty Tips

In the Spotlight

  • Celeb Secrets for Healthy, Great- Looking Skin

    For celebrities, looking good is part of the job description. So how do A-Listers like Charlize Theron and Carrie Underwood keep their skin looking its best? It’s not all about expensive skin treatments and rare ingredients.

  • The Truth About Tanning

    Thirty years ago, few people knew about the dangers of the sun. Dr. Perry Robins created The Skin Cancer Foundation to educate the public and medical professionals alike about the prevention, detection and treatment of skin cancer.