Advocacy
A Sample Public Policy for Skin Cancer Prevention
Make a difference in your community — become an advocate for sun safety and skin cancer awareness. By encouraging your local government to adopt a skin cancer prevention policy, you can help neighbors, friends, and colleagues protect themselves from this common, yet very preventable cancer. A skin cancer prevention policy will allow your community to launch prevention initiatives such as building shade structures and planting trees in parks, and creating public awareness campaigns. Propose a skin cancer prevention policy to your elected representatives, attend public meetings, or, if procedures allow, make the proposal yourself or with a concerned group of citizens.
The following sample policy can be used as is or modified to suit local needs:
One in five Americans will develop skin cancer over the cost of a lifetime.[1] It is the most common cancer in the US, with than 3.5 million skin cancers in over two million people diagnosed annually.[2] Skin cancer is responsible for more than 11,000 deaths in the U.S. every year;[3] furthermore, it accounts for millions of dollars in health care costs — the treatment of melanoma, the deadliest form of skin cancer, runs to an average of $28,320 per patient,[4] while the estimated annual cost of nonmelanoma skin cancer care is $650 million in the U.S. This governing body will, therefore, consider the implications for skin cancer prevention in the development of future policies and plans and will incorporate appropriate short- and long-term strategies.
REFERENCES
1. Robinson, JK. Sun exposure, sun protection, and vitamin D. J Am Med Assn 2005; 294:1541-43.
2. Rogers, HW, Weinstock, MA, Harris, AR, et al. Incidence estimate of nonmelanoma skin cancer in the United States, 2006. Arch Dermatol 2010; 146(3):283-287.
3. American Cancer Society. Cancer Facts & Figures 2011. http://www.cancer.org/acs/groups/content/@epidemiologysurveilance/documents/document/acspc-029771.pdf. Accessed Aug 15, 2011.
4. Seidler AM, Pennie ML, Veledar E, Culler SD, Chen SC.Economic burden of melanoma in the elderly population: population-based analysis of the Surveillance, Epidemiology, and End Results (SEER)--Medicare data. Arch Dermatol 2010 Mar;146(3):249-56.