New York, NY (May 2026) — As skin cancer rates continue to rise worldwide, health experts are concerned about a surge in ultraviolet (UV) radiation misinformation on social media platforms that encourages dangerous behaviors that can increase the risk of DNA damage to the skin and lead to skin cancer. Young adults are especially vulnerable to misinformation about tanning and sun protection. Social media trends promoting “tanmaxxing” or visible “burn lines” have gained traction among young people, in particular. Surveys also suggest that misconceptions remain widespread, with nearly 59 percent of adults under age 35 believing at least one common tanning or sun protection myth, according to the American Academy of Dermatology. Medical experts warn that UV misinformation encourages behaviors that can lead to skin cancer.
“Despite what you might hear on social media, there is no such thing as a healthy tan,” says Deborah S. Sarnoff, MD, president of The Skin Cancer Foundation. “It is important to remember that tanning, whether from the sun or a tanning bed, is a sign of DNA damage to the skin. The dermatology community cannot emphasize enough that the best way to reduce your risk of developing skin cancer is by adopting a complete UV protection strategy.”
Research shows that approximately 90 percent of nonmelanoma skin cancers and 86 percent of melanomas are associated with UV exposure from the sun or indoor tanning devices. Indoor tanning devices are particularly dangerous, emitting UV radiation that can be 10 to 15 times stronger than the sun at peak intensity.
Health professionals emphasize that anyone can develop skin cancer, regardless of age or skin tone. While skin cancer is treatable when detected early, it can be disfiguring and become life-threatening or even deadly if left untreated.
How to Protect Yourself from Skin Cancer and Misinformation
The Skin Cancer Foundation encourages the public to rely on trusted, science-based sources when making decisions about sun protection. Verifying health information before sharing it online can help prevent the spread of harmful myths. For more information, visit SkinCancer.org/Truth.
Practicing daily sun protection is essential. Dermatologists recommend wearing protective clothing, seeking shade when possible and applying a broad-spectrum sunscreen with an SPF of 30 or higher to exposed skin for daily use and water-resistant SPF 50 or higher for extended time outdoors. Sunscreen should be reapplied every two hours and after swimming or sweating.
Regular skin checks are also important. Individuals should examine their skin monthly for anything new, changing or unusual and visit a dermatologist at least once a year for a professional skin exam.
Although misinformation can spread quickly online, by sharing reliable information and practicing UV protection, individuals can help reduce their risk for skin cancer and protect their skin for years to come.
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About The Skin Cancer Foundation
The Skin Cancer Foundation (SCF), a 501(c)(3) nonprofit organization, saves and improves lives by empowering people to take a proactive approach to daily sun protection and the early detection and treatment of skin cancer. The Foundation delivers public education programs, provides patients with guidance and reassurance, engages medical professionals, awards research grants and leads advocacy campaigns that call for policy changes. As a service to consumers, SCF grants its industry-recognized Seal of Recommendation to products that meet its criteria for safe and effective sun protection. SCF also operates Destination Healthy Skin, a program that works with local dermatologists in communities across the U.S. to provide free skin cancer screenings to those in need. Since its inception in 1979, the Foundation has recommended regular skin exams and a complete sun protection strategy that includes seeking shade, using sunscreen daily and covering up with clothing, hats and sunglasses. For more information, visit SkinCancer.org.