The Skin Cancer Foundation and Energizer Personal Care Team Up
to Launch a PSA Campaign Starring Soccer Star Landon Donovan.
The Skin Cancer Foundation, in partnership with Energizer Personal Care — the makers of Banana Boat® and Hawaiian Tropic® brand sunscreens— recently launched a public awareness campaign featuring Los Angeles Galaxy and Team USA soccer star Landon Donovan. The awareness campaign, www.sunblunders.com is the second part of a two-year effort aimed at encouraging men to incorporate sun protection into their daily lives.
“Skin cancer is an important issue to me, as my father was diagnosed with skin cancer, but thankfully it was caught early and he is doing great today,” said Donovan. “There is a misperception that sunscreen and other sun protection measures should only be used at the beach. Whether you’re spending time outdoors playing soccer, enjoying a round of golf or mowing the lawn, protecting yourself from the sun’s harmful UV rays is essential.”
In the spring of 2012, The Skin Cancer Foundation and Energizer Personal Care together issued a survey to measure men’s knowledge of skin cancer and sun-protective behaviors. The survey confirmed a dramatic gender divide in sun protection and skin cancer awareness. Nearly half (49%) of men in the US admitted to not using sunscreen in the past 12 months and an alarming 70 percent of men revealed that they did not know what skin cancer warning signs to look for. In almost every case, men were less knowledgeable than women about the proper methods to protect themselves against sun exposure and skin cancer. This is particularly concerning because men over 50 are more than twice as likely as women to develop and die from skin cancer.
The campaign, which consists of print, digital, and television advertising, and an interactive website, was developed to address the survey findings and to work toward closing the gender divide in skin cancer awareness. Donovan is featured in the print ad as a visual example of what not to do when it comes to practicing proper sun care. He is also featured in a video and on the campaign website providing sun safety tips. The campaign encourages men to adopt a sun protection regimen that includes seeking shade, covering up with clothing, including a wide-brimmed hat and UV-blocking sunglasses, and wearing sunscreen every day.
Visit www.sunblunders.com for more information and to learn the facts about sun protection.